Best AI Keyword Research Tools

Ilma Last Updated: March 1, 2024 12 min read

What is an AI Keyword Research Tool?

Finding popular search terms on many search engines, including Google, Bing, and Yahoo!, is made possible with the help of an AI keyword research tool. Businesses can customize their content strategy to match the unique demands of their audience on blogs and landing pages by recognizing these popular subjects. These technologies serve as a kind of digital compass, helping marketers navigate the complex online environment.

In order to increase website traffic, effective keyword research is essential. A plethora of paid and free tools are available to assist with this process. Gaining proficiency with these tools is essential, as choosing the right keywords is essential to the expansion of websites. Among the many advanced SEO tools that use artificial intelligence (AI) to improve keyword research is the AI keyword generator. It does more than just recommend related search terms; it leverages natural language processing (NLP) algorithms to assess rivals' content and search intent, producing more pertinent keyword suggestions.
By identifying keyword clusters, groups of related phrases that may be effortlessly integrated into content to fully meet audience queries, a high-quality AI keyword research tool helps establish a solid content strategy. By using a strategy that extends beyond focusing on certain keywords, companies can establish themselves as reliable authorities in the markets in which they serve.

An AI keyword generator not only finds high-potential keywords but also contributes to the establishment of topical authority, which is important for SEO. By structuring material around keyword clusters, websites may demonstrate their subject-matter expertise and attract more visitors and search engines.

Best 5 AI Keyword Research Tools

Time to reveal the best 5 AI keyword research tools!

1. Semrush



Semrush is a feature-rich AI keyword research tool that excels at conducting thorough keyword research. Because of Semrush's large database of over 25 billion keywords, the Keyword Magic Tool, for instance, makes it easier to generate hundreds of keyword ideas from a single seed term. This makes it possible to find low-competition keywords and uncover new rankings.
Another useful tool is the Keyword Gap Tool, which helps customers quickly identify terms that their rivals are ranking for but they are not. This tool reveals transactional terms that rivals can effectively use to expose possible business possibilities.

  • Best Features:
    Semrush stands out for its ability to offer a comprehensive keyword overview report that includes special metrics like search intent and term clusters. 

  • The Keyword Magic Tool comes in quite handy for people starting a niche website with just a broad theme in mind. It helps to find thousands of subjects across 142 nations that are associated with a seed term. 

  • Semrush is a feature-rich application that improves the exposure of businesses online using a variety of marketing insights, including those related to public relations, content marketing, SEO, PPC, SMM, keyword research, competitive analysis, and campaign management.

  • Semrush provides the following six tools:

    • Overview of Keywords: Offers search volume, difficulty, CPC, and other organic and advertising value metrics for any keyword.

    • Organic Research: Provides a thorough overview of organic keyword ranks and pages for studying your competition.

    • The Keyword Magic Tool: Combines many keywords from a single seed word to generate over 20 billion keywords.

    • Keyword Gap: Finds improvement chances by comparing the keyword profiles of your website with those of your competitors.

    • Keyword Manager: Creates effective master lists by analyzing metrics for up to 1,000 keywords at once.

    • Organic Traffic Insights: Examines organic search results, including keywords that are marked as "not provided," by integrating with Google Analytics.

  • Because of Semrush's flexible pricing structure, users can select plans according to their own tracking requirements.

  • All programs include access to the Keyword Magic Tool, and the Pro and Guru plans provide complimentary trials. Semrush's free plan provides 10 daily searches for those just beginning their keyword research journey, making it an invaluable tool for content teams.

  • SEMrush's toolkits cover a wide range of SEO and digital marketing tasks, from position tracking and on-page SEO auditing to organic traffic insights and keyword gap analysis.

  • Content creators can benefit from the SEO Content Template, and Organic Traffic Insights provides a dashboard that integrates data from SEMrush, Google Analytics, and Google Search Console. 

  • Semrush sticks out among the competition as a tool for studying rivals' keywords, examining past patterns, and comprehending the competitive environment.  

Try Semrush

Pricing: Semrush provides a free plan that lets users evaluate 10 keywords per day. For a more thorough analysis, customers can opt for the Pro Plan, which costs $129.95 per month or $108.33 if paid yearly. The three premium Semrush membership tiers- Pro, Guru, and Business, offer a variety of capabilities for efficient digital marketing while accommodating a range of demands and price points.

Semrush Pro


Semrush Guru


Semrush Business


2. Ahrefs



A prominent player in the SEO tools space, Ahrefs, focuses on link development and provides Keyword Explorer, a tool specifically designed for keyword research. This AI keyword research tool offers crucial parameters for keyword analysis, such as traffic potential, clicks per search, term difficulty, and search volume globally and in particular countries. With a large database that contains more than 7 billion keywords and is constantly growing, Ahrefs prides itself on being a leader in the keyword research industry. Ahrefs, which was first made popular for backlink analysis, has developed into a feature-rich SEO tool that includes a strong keyword research section. Along with features like SERP history, suggestion algorithms, and advanced metrics for efficient keyword analysis, it boasts a huge backlink index.
Best Features:

  • Ahrefs's Top Pages report, which displays the URLs with the highest rankings along with the related keywords, is a noteworthy feature. This report, which highlights the terms driving the most traffic to competitors' top-performing URLs, is helpful for conducting quick competitor analysis.

  • One of Ahrefs' most useful tools is Ahrefs Keyword Explorer, which has about 7 million keywords that are updated every month from a variety of sources, including YouTube, Bing, Baidu, and Amazon. 

  • The Keyword Difficulty (KD) score uses the data from high-ranking pages to determine how tough it is to rank for a certain keyword.

  • Its excellent features, such as the Top Pages report, make it an appealing option for consumers looking for a complete SEO solution.

  • Ahrefs is an all-in-one SEO platform that provides other tools, including Content Explorer, Site Explorer, Rank Tracker, and Site Audit, in addition to Keyword Explorer.

  • The software offers comprehensive SEO metrics, competition research, long-tail keyword identification, and coverage for over 171 countries and around 7 billion keywords.

  • With its global reach, keyword difficulty score, SERP history, and sophisticated analytics like clicks per search and return rate, the Keywords Explorer tool is particularly noteworthy.

  • Ahrefs highlights its competitor-focused methodology by providing suggestions for keywords as well as an algorithm to improve content production. 

  • It offers information from hundreds of nations, a variety of search engines, and sophisticated measurements that rivals might not offer.

  • The platform's features are further enhanced by its Anchors report, visual reports on link acquisition, guest post chances, top content display, and batch analysis. 

Try Ahrefs


Lite: Starts at $99

Standard: Starts at $199

Advanced: Starts at $399

Enterprise: Starts at $999

3. Google Keyword Planner

Google Keyword Planner


Google Keyword Planner is a helpful AI keyword research tool for advertisers who utilize paid search advertising. By providing data on monthly average searches, levels of competition, and bid estimates, it facilitates keyword research. This free tool assists users in creating efficient search advertising campaigns by suggesting semantically similar keywords and helping them discover new, relevant phrases. It can only be accessed with a Google Ads account, and it readily integrates with other Google Ads products for full campaign administration.

Best Features:

  • WithGoogle Keyword Planner, users can project bid levels and budgets for particular keywords, assess competitive information, and forecast and examine historical search volume. 

  • Campaign planning, content strategy optimization, and keyword list arrangement and saving are all aided by this application. 

  • Keeping an eye on keyword trends also helps, allowing advertising campaigns to be knowledgeable and modified.

  • It provides important information such as suggested ad groups, cost estimates, search volume approximations, keyword research, and performance projections. 

  • It's interesting to note that marketing teams can create free PPC and SEO campaigns with Google Keyword Planner. 

  • Its capabilities, such as search volume analytics, can be very beneficial for PPC advertising teams, but they can also offer insightful data for SEO strategies. 

  • It's important to know about recent changes made to the planner, including the presentation of keyword volume as a range rather than specific values, as these changes may affect the planner's accuracy. 

  • With these changes, the tool remains a versatile and efficient method for conducting keyword research, providing marketers and SEO specialists with valuable insights into industry trends and competition.

Try Google Keyword Planner

Pricing: Free

4. Moz Keyword Explorer

Moz Keyword Explorer


With its comprehensive and effective analysis, Moz's Keyword Explorer distinguishes itself as one of the best AI keyword research tools available. The first five searches are free per month, even though it's a premium service. This tool makes it easier to conduct in-depth keyword research and finds high-impact keywords that will help your website rank higher. It estimates keyword search volume with over 95% accuracy, and users can prioritize terms based on region or topic, which makes planning easier.

  • Best Features:
    The AI keyword research tool enables simple export and analysis of keyword research suggestions, such as long-tail keywords, related topics, and highly competitive question-formatted keywords. 

  • Moz offers 10 free inquiries per month, just like its competitors, although the amount of data in the keyword reports is slightly restricted.

  • The well-known SEO company Moz provides a number of tools for rank tracking, backlink analysis, and keyword research. 

  • Users may manage and arrange keywords with Moz's Keyword Lists function in Moz Pro, which makes it easier to track a website's rating over time. 

  • By taking into account indicators like volume, clickthrough rate, and difficulty, the tool's priority score assists content teams in prioritizing their efforts. 

  • Along with SERP analysis reports, it offers a thorough summary of terms, including search volume, difficulty, opportunity, and potential.

  • Moz provides a free version of Keyword Explorer with 10 queries per month in addition to its paying subscription choices, making it appropriate for content teams with little to no SEO expertise.

  • It offers distinctive data points like the organic CTR score and priority score, in addition to typical functionality. 

  • The Ranking Distribution graph displays keywords that contribute to higher ranks, while the Ranking Keywords panel shows the current rankings.

  • While the Priority score integrates CTR, search volume, and keyword difficulty to provide the best possible keyword selection, the Organic CTR score forecasts the anticipated clicks on Google's first page.

  • When it comes to SEO tools, Moz is unique because of its extensive Keyword Explorer, which is available to both paid and free customers.


Try Moz Keyword Explorer

Pricing: Moz provides a one-month trial term for the tool, which has organic CTR and priority scores for intelligent targeting. If purchased annually, the Moz Pro plan's monthly cost is $99 and gives users access to the entire SEO package.

5. Google Trends

Google Trends


It is a free AI keyword research tool that shows the data in a graphical format and lets users compare the relative search volume of various phrases. Google Trends is especially useful for news and journalism since it lets you compare numerous keywords at once and gives you insights into how they are used across different locations. Users get access to hourly updates that show the most popular search queries over the previous 24 hours, as well as daily and real-time search trends. While real-time search trends make use of parameters like knowledge graph topics and Google News items, daily search trends prioritize searches with high volumes. The algorithm, which ranks stories according to the proportional increase in volume and total searches, groups trending topics on Google News and Search.

  • Best Features:
    By providing information on popular subjects, public interest, and semantic keyword correlations, Google Trends facilitates keyword research. 

  • It makes e-commerce analysis and content production easier by enabling users to compare search volumes across different locations.

  • With the use of this tool, marketers and SEO strategists may identify patterns, identify topic ideas for content, and optimize keywords using real-time data.

  • The ability of Google Trends to display keyword popularity over time and across locations, going all the way back to 2004, is one of its distinctive features. 

  • The AI keyword research tool offers a timeline with trending keywords, breakdowns by subregion, and associated subjects and searches. 

  • The ability to filter results based on location, time, category, and search type improves flexibility.

  • There are two methods for conducting keyword research with Google Trends: looking up related searches for a certain term and determining whether a term is becoming more and more popular over time. 

  • For finding popular phrases that other keyword research tools haven't yet covered, Google Trends is a great resource. 

  • It enhances current techniques by offering global search trend information. It is helpful in comprehending the motivations behind trends and the subjects that people are interested in, and it is essential for keeping up with the most recent search engine trends.

  • Through graphical representations, users can investigate previous and contemporary search trends across many geographies and languages with this data exploration tool.

  • In conclusion, Google Trends is a thorough, free tool for keyword research that provides information on regional interest, keyword popularity, and related inquiries. It is a priceless tool for marketers, SEO experts, and content producers due to its capacity to compare search queries, track trends over time, and offer data on search behavior worldwide.

Try Google Trends

Pricing: Free


To sum up, using AI keyword research tools is essential for contemporary SEO strategies because they provide unmatched efficiency and insights. Semrush and Ahrefs are notable for their vast datasets and sophisticated functionalities, offering all-inclusive keyword analysis solutions. Moz Keyword Explorer integrates priority and precision for efficient keyword selection, but Google Keyword Planner is still an essential tool for advertisers. Real-time data and previous insights from Google Trends help to improve market knowledge. Using these AI tools gives marketers the ability to successfully traverse the ever-changing online space, resulting in the creation of strategic content and ongoing visibility in search engine results. Utilize these state-of-the-art tools' intelligence to stay ahead of the competition and achieve the best results in digital marketing. To find out more about AI tools, visit Before you leave, don’t forget to check out the best AI question generator tools.

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